Sea Tickets
Baltic Sea Action Group
Overview
The Baltic Sea has been declared one of the world’s most polluted bodies of water. In response, the Baltic Sea Action Group (BSAG) introduced a new way to raise funds to save the sea: Sea tickets. Ticket machines were placed in the largest coastal cities and most popular beaches, allowing people to purchase tickets when engaging in activities such as swimming, boating, or fishing. The project began in the summer of 2023 and will continue annually.
The Results
11,3million
Earned media reach
93%
Increase in private donors
252k €
Total donations