Marketing Bee2Bee
City of Lahti
Overview
The first advertising campaign designed for bees’ eyes only. By using a special camera, we captured Finland’s wildflowers in the way bees see them. Then, we digitally crafted intricate designs using these photos. We printed with UV-reflective ink, which is only visible to bees, and we set them up across the city. While humans saw regular blank posters, bees witnessed a completely different artwork.
The Results
207Million
media reach
