Hujoppi: Longer than the commercial break
Atria Wilhelm
Overview
Hujoppi Radio ad has managed to disrupt the way radio advertising is presented to the audience. By coming up with a way of owning a full commercial break, the execution managed to effectively communicate about the key benefit and selling point of the product in an insightful yet extremely clear way.
The Results
56,3%
sales increase
82%
awareness
96%
listen through rate
