Presidential Edition

On March 1st, 2024, when Mr. Alexander Stubb took office as the new president of Finland with his 2 cats, we knew we had to do something… Prima Cat Presidential Edition. A limited-edition cat food box set to celebrate the true leaders of the country.

First, we redesigned the National Coat of Arms of Finland. Then, we reprinted the whole stock’s packaging, setting the new design up in stores 24 hours before Presidential Day. Digital billboards and social media promoted the new product. A social filter allowed Finnish subjects all around the world to personalize the coat of arms of their kingdom, featuring the felines ruling their very own home. A presidential portrait was delivered to Helsinki Palace, with a letter saluting the new sovereigns, and of course, a box of PrimaCat.